CASE STUDY / Avana Dentistry

Avana Dentistry

Avana Dentistry

Avana Dentistry

We studied Avana Dentistry’s patient journey, clinical values, and positioning to define a brand that feels calm, credible, and premium without appearing cold or clinical.

We studied Avana Dentistry’s patient journey, clinical values, and positioning to define a brand that feels calm, credible, and premium without appearing cold or clinical.

(Experiment)

Minimal typography, disciplined layouts, and a restrained color system were explored to balance warmth with professionalism, ensuring consistency across print and physical touchpoints.

Minimal typography, disciplined layouts, and a restrained color system were explored to balance warmth with professionalism, ensuring consistency across print and physical touchpoints.

// Provided services

Branding

Design system

// Technology stack

Adobe Illustrator

Adobe Photoshop

Figma

Miro

Athletes
Athletes
Woman Green Blur
Woman Green Blur
Woman Greyscale
Woman Greyscale
Man Running
Man Running
Man Dancing
Man Dancing

// Outcomes

Key results and outcomes

Positioning

Clear

Brand system

Cohesive