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CASE STUDY / Centrilix

Centrilix

Centrilix

Centrilix

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Centrilix is a finance operations partner for growth-oriented startups and small to medium businesses, combining tech-enabled platforms with accounting and finance professionals to deliver bookkeeping, tax, and CFO services.

Centrilix is a finance operations partner for growth-oriented startups and small to medium businesses, combining tech-enabled platforms with accounting and finance professionals to deliver bookkeeping, tax, and CFO services.

The Ask

They needed a site that could speak to two very different buyers at once, early-stage founders and established business owners, without feeling generic to either, while making a technical service like outsourced finance feel approachable rather than intimidating.

They needed a site that could speak to two very different buyers at once, early-stage founders and established business owners, without feeling generic to either, while making a technical service like outsourced finance feel approachable rather than intimidating.

// Provided services

Web Design

Web Development

// Technology stack

Framer

Figma

Framer CMS

Custom Code

Man
Man
Woman Orange BG
Woman Orange BG
Woman Green Blur
Woman Green Blur
Man Running
Man Running
Man Dancing
Man Dancing

// Outcomes

Key results and outcomes

Key Result 1

Clear positioning that speaks to both younger founders and established owners in one hero section

Key Result 2

Structured, tiered service and pricing presentation

Key Result 3

Modern, minimalist visual direction distinct from typical accounting-firm sites

““Oli was great! They were willing to work with me in getting my website to where I want it. Very responsive and willing to help!””

Terin Mathew

Seven more projects. See all work →