CASE STUDY / MCB FlowerMart

MCB FlowerMart

MCB FlowerMart

MCB FlowerMart

We studied MCB Flowermart’s audience, gifting contexts, and retail touchpoints to define a brand that feels premium, graceful, and emotionally resonant.

We studied MCB Flowermart’s audience, gifting contexts, and retail touchpoints to define a brand that feels premium, graceful, and emotionally resonant.

(Experiment)

Typography, color, and material finishes were refined to balance delicacy with presence, ensuring the brand translated seamlessly across print, packaging, and in-store visuals.

Typography, color, and material finishes were refined to balance delicacy with presence, ensuring the brand translated seamlessly across print, packaging, and in-store visuals.

// Provided services

Branding

Design system

// Technology stack

Adobe Illustrator

Adobe Photoshop

Figma

Miro

Athletes
Athletes
Woman Green Blur
Woman Green Blur
Woman Greyscale
Woman Greyscale
Man Running
Man Running
Man Dancing
Man Dancing

// Outcomes

Key results and outcomes

Emotional appeal

Enhanced

Brand recall

Strong